A Data-Driven Roadmap to Market Access & Launch Execution

Seed to scale blueprint

The Seed to Scale Blueprint is a clear, data-driven and experience-based roadmap for launching a beverage brand in the US in today’s ever-changing landscape. 

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It answers the three most critical questions for the success of an emerging brand: 

WHO is your ideal customer?

WHERE does our ideal customer live, shop, eat and drink?

HOW do we gain access, both via sales and distribution, to these key accounts for our brands? 

    • Discovery call to review brand story, pricing, target demographics if available. 

    • Data analysis to identify the Ideal Customer Profile based on brand characteristics outlined during the discovery call 

    • PowerPoint deliverable identifying the brand's Target Consumer

    $300

    • Includes ICP Audit

    • In-depth data analysis identifying highest-potential markets for the Brand’s ICP using demographic data including; age, gender, median income, education, occupation, race, full-service restaurant density, and other factors. Delivered down to the zip code.

    $1000

    • Includes ICP Audit and Market Selection Report

    • Target account list by Market, identifying ideal accounts for your brand based on WHERE your ICP spends time and money. 

    • This is based on market data, as well as proprietary Seed to Scale data gathered through our own Sales CRM based on many 1,000s of data records logged by our team. 

    $1750

  • Account Target List for each additional market beyond the first

    Additional $750 / per market

    • ICP Audit

    • Market Selection Report 

    • 1 Target Account List (additional markets cost $750 per)

    • Wholesaler Recommendations (who to pursue and who to avoid, with warm introduction, drawn from 20 years of industry relationships)

    • A channel strategy overview including full projected cost breakdown. This will include estimated wholesaler costs, as well as any fractional talent recommended for Execution (ie Sales Support, Targeted-local Marketers/Event Marketers or Micro-Influencers, and additional needs as identified in the strategic process). 

    $3000

All pricing above reflects a single target market. Additional markets are scoped and priced individually.

What's Inside the Seed to Scale Blueprint

Ideal Customer Profile

A initial Discovery Call to understand your brand story, pricing, and existing target demographics, followed by data analysis and a PowerPoint presentation identifying your Target Consumer.

Market Selection Report

Zip-code-level market analysis overlaying age, median household income, education, occupation, race, sex, full-service restaurant density, and other factors to identify your highest-potential markets.

Ideal Target Account List

A combination of S2S Brand Cultivator market intelligence and available data, identifying specific on-premise and off-premise accounts matching your ideal customer profile in your target market.

Distributor Recommendations

A comprehensive distributor landscape for your target market — built from twenty years of industry relationships. Includes both recommended partners (with a warm introduction) and distributors to avoid, with rationale. This is proprietary judgment, developed through years of industry experience, and more recently by on-going work with emerging brands in our ever-changing landscape in today’s US market. This cannot be replicated by a data pull or generic research.

Channel Strategy & Cost Overview

A full overview of recommended channel strategies for your target market, including projected costs for field sales coverage and micro-influencer / experiential marketing — so you know exactly what it will take, and what it will cost, to execute.

Execution Services

Brand Cultivator Placement

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Micro-Influncer

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Event Marketer

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Digital Marketer

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Brand Cultivator Placement 〰️ Micro-Influncer 〰️ Event Marketer 〰️ Digital Marketer 〰️

The Blueprint builds your plan and budget. 

When you're ready to execute, S2S can place and manage the people who bring it to life. These are ALL optional services. You can pick and choose what makes the most sense for your brand and your resources.

Brand Cultivator

Micro-Influencer

Digital Marketer

Event Marketer

S2S can provide any fractional talent you may need for your brands launch outside of the core functions identified here.

This can include, but is not limited to: Executive Level Support, Finance, Sales Leadership, E-Comm, Operations, Compliance, Accounting, Supply Chain, etc. We will identify all needs during our Blueprint phase. 

  • "Seed to Scale has been a great way for us to test new markets and go deeper into existing business without overextending the brand. Jennifer and her team are veterans in the spirits business with no learning curve. Sharp, professional and great to work with."

    Nick Roady, Viva Agave

  • "What I like best working as a brand cultivator is the flexibility & autonomy that the position allows. Setting my own schedule as long as I hit my KPIs & required account calls. There is freedom in that!"

    Alia, Brand Cultivator

  • "Vanessa is fantastic. Very professional and very determined to win."

    Ned Parsons, Kastra Elion Vodka

Let’s Work Together

Ready to begin your brand journey with intention, strategy and clarity?