What is this?

The Seed to Scale Blueprint is a clear, data-driven and experience-based roadmap for launching a beverage brand in the US in today’s ever-changing landscape.  It answers the three most critical questions for the success of an emerging brand:

•        WHO is your ideal customer?

•        WHERE does our ideal customer live, shop, eat and drink?

•        HOW do we gain access, both via sales and distribution, to these key accounts for our brands?

 This is the foundation for building meaningful, repeatable sales that drive velocity for your brand.  Most brands answer these questions with guesswork, borrowed distributor relationships, or fragmented advice from multiple vendors. The S2S Blueprint replaces that with a single, affordable, sequenced plan — built around your brand, and based on real demographic data and twenty years of direct industry experience and knowledge.

How this works?

The Blueprint is built in stages. Each stage depends on the analysis completed in the one before it — a Market Selection Report cannot be produced without a defined Ideal Customer Profile, an Account Target List requires a confirmed Market Selection, and Route to Market recommendations (including wholesale recommendations) depend on all of the above.  

*Brands with existing, documented strategic work may be eligible to enter at a later phase, at S2S's discretion, based on an initial consultation.

Menu of Strategic Services:

IDEAL CUSTOMER PROFILE ANALYSIS:

• Discovery call to review brand story, pricing, target  if available.

• Data analysis to identify the Ideal Customer Profile based on brand characteristics outlined during the discovery call

• PowerPoint deliverable identifying the brand's Target Consumer